Eunice Sears location to hold grand reopening

Evolving to meet changing consumer needs and to embrace its nationwide branding as “America’s Appliance Experts,” the refresh of location at 340 East Laurel Ave. will culminate with the grand reopening celebration. The store refresh includes a new product assortment, redesigned merchandising, new fixtures and signage, and comprehensive employee training, among other changes.
“Our local communities will love the new shopping experience at Sears Hometown Stores,” said location owner Phillip Young, who has had the business for 12 years. “Beyond expanded product lines and an easier-to-shop environment, our dedicated sales teams have been specially trained on each brand, gaining a comprehensive overview of the brands’ history, product offerings, value propositions and more to help guide customers through the wide variety of high-performing appliances available.”
In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation. The stores will also focus its appliances on innovative and value-added products from Whirlpool, Maytag, KitchenAid, Samsung and Kenmore.
The new floor plan also includes the ability to showcase complete kitchen packages through the addition of three kitchen vignettes. This allows stores to display an entire four-piece kitchen from multiple brands in a small amount of floor space, making it easier for customers to choose products. Another new feature that simplifies the buying process is a designated laundry innovation area, showcasing multiple brands and innovations that lets customers easily explore the differences between the various product lines.
Customers also benefit from a new touch-screen kiosk where they can work with a salesperson or browse on their own to explore product options or make purchases. In addition, the Sears Hometown Store in Eunice is providing industry leading comprehensive training to store associates, including brand specific selling certification.
The Eunice location is part of a system-wide refresh of all Sears Hometown Store locations. The Company began updating units in 2015 and now has nearly 275 “America’s Appliance Experts” locations across the United States.
To learn more about Sears Hometown Stores, visit www.searshometownstores.com.